Inneraction founder, Ms. Ruiz is inspired by the ideal of contributing to human and organizational development in a fast-paced and ever changing business world.

She conducts strategic consulting processes on leadership and engagement, linking both business vision and psychology in order to optimize business results and seek the development of potentialities and self-realization of individuals.

Previously Ms. Ruiz worked in the corporate market for nearly 20 years in multinational companies especially in the technology sector where she was responsible for leading high performance teams.

With a degree in Electrical Engineering from Mauá School of Engineering and a Master Degree in Psychology from PUC-SP, she conducted the study “Crisis at work and the search for creative solutions in transition phases.” Her academic background also includes:

• FGV-SP – Graduate degree program in Business Administration
• Dom Cabral Foundation and INSEAD (France) – Management and Leadership Specialization Program
• ICI – Integrated Coaching Institute Executive – Coaching and Career Coaching Training
• Qualification in Myers Briggs Type Indicator instrument (MBTI)